AB Jewellery
About AB
AB Jewellery began with a simple idea: jewellery should feel exceptional because of how it is designed, made and worn — not because of unnecessary retail theatre.
01 — Considered design
It begins with a line.
Every AB piece starts in our studio as a drawing and a precise specification: proportion, profile, weight and the way it sits on the body. We design fewer pieces, and consider each one carefully.
02 — Precious materials
Genuine materials, described exactly.
Sterling silver, solid gold and diamonds — natural or lab-grown. Each product page states what a piece is made of, so you always know what you are buying.
03 — Specialist makers
Designed by AB. Crafted with specialist makers.
We work with specialist makers who manufacture each design to our specification. We say so plainly: it is how a great deal of fine jewellery is made, and it allows every stage to be handled by people who do it exceptionally well.
04 — Personalisation
Our design. Your details.
Choose the metal and the stone. Add an engraving. Modify an AB design — or begin with an idea of your own.
05 — Directly to you
Value you can see in the piece.
Selling directly means the value goes into materials, design and making — without traditional luxury retail mark-ups. And it means you can speak to us directly, before and after you buy.
The AB Private List
New pieces, private releases and stories from the studio.