AB Standards

Our standards

Trust that comes from transparency, not badges. These are the standards AB works to — each one stated only once it is in place.

What you can expect.

  • Material transparency

    The metal, purity and finish of every piece, stated on its product page. Plating is always described as plating, with details shown where verified.

  • Diamond transparency

    Natural or lab-grown, always clearly identified. Grading and certification are shown only where they genuinely exist.

  • Specialist craftsmanship

    Designed by AB and crafted with specialist makers, to a written specification.